When Elon Musk has an unconventional idea, there are few barriers to prevent him from moving forward.
Such is the case with his latest product innovation – a perfume with a scent that no one other than Musk could likely peddle.
According to the billionaire CEO, the Boring Company has sold 10,000 bottles of a perfume called “Burnt Hair.”
The fragrance is listed for $100 a bottle, and Musk said he’d sold a million dollars-worth in just a few hours.
In September he’d Tweeted the idea, calling the joke “a slow burn.”
Despite seeming to be a gag, the product was created and is set to begin shipping in early 2023.
In the past, Boring has developed off-brand products, including a flamethrower it sold for $500.
